Privacy Policy (Google)
Privacy Policy
At Maddison Boutique, your privacy is not just a legal obligation — it is part of the trust we build with every customer who chooses our brand. When you browse our collection, place an order, or simply visit our website, you share a part of your story with us. We value that trust and treat your personal data responsibly, transparently, and in full compliance with applicable data protection laws in the European Union, including the General Data Protection Regulation (GDPR).
This Privacy Policy explains how and why we collect, use, and protect your data — ensuring that every visit, every click, and every purchase is safe and fully aligned with your right to privacy.
1. Who We Are
The controller of your personal data is:
Maddison Boutique
Operator: Away.Equipe
Company Number: 97474673
VAT Number: NL004753130B67
Registered Address:
Burgemeester van Tienhovengracht 45-1
1064BE Amsterdam, Noord-Holland
The Netherlands
Email: info@maddison-boutique.com
Phone: +31657908478
We design and deliver apparel that combines comfort with timeless style — and we protect your data with the same level of care and attention to detail that we put into every product.
2. Data We Collect
When you use our website or place an order, we may collect the following types of personal data:
Basic contact details
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Name and surname
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Email address
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Phone number
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Shipping address
Order information
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Billing details
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Shipping information
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Payment confirmation (we do not store full card details)
Account information
If you create an account, we store login details and order history to make future purchases faster and easier.
Communication data
Messages sent through contact forms or email communications.
Technical data
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IP address
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Browser type
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Operating system
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Cookie preferences
Behavioral data
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Pages visited
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Time spent on the site
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Clicks and interactions
Used for improving website functionality and personalizing the shopping experience.
We collect only the data necessary to process orders, provide services, and enhance the overall customer experience.
3. How We Use Your Data
Your data is processed for clearly defined purposes, including:
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Order processing and delivery
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Customer service and support
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Shipping updates and notifications
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Handling returns and complaints
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Improving website functionality and user experience
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Marketing communication (only with your consent)
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Compliance with legal and tax obligations
4. Legal Basis for Processing
We process your data based on:
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Contract performance — to fulfill your order
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Legal obligation — to meet EU and local regulatory requirements
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Legitimate interest — to ensure security and prevent fraud
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Consent — for marketing communication and optional services
5. Data Retention
We store your data only for as long as necessary:
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Order and invoice information: 5 years (required by tax law)
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Account data: until the account is deleted
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Marketing data: until consent is withdrawn
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Contact form data: up to 12 months for service quality
After these periods, data is securely deleted or anonymized.
6. How We Protect Your Data
We use strong security measures to protect your information, including:
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SSL encryption
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Secure servers and firewalls
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Restricted access to internal systems
Your data is never sold, rented, or shared with third parties for unrelated purposes.
7. When We Share Your Data
We share data only with trusted partners who help us provide our services:
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Courier companies — for delivery
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Payment processors — for secure transactions
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IT and hosting providers — for website stability
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Legal authorities — only if required by law
Every partner complies with GDPR and has a confidentiality agreement in place.
8. Cookies & Tracking Technologies
Our website uses cookies to ensure proper functionality, improve user experience, and personalize content.
You can manage cookie settings in your browser, but disabling certain types of cookies may limit website functionality.
9. Your Rights Under GDPR
You have the right to:
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Access your personal data
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Request corrections or updates
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Request deletion (“right to be forgotten”)
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Restrict or object to data processing
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Withdraw consent at any time
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Request data portability
To exercise any of these rights, contact us at:
info@maddison-boutique.com
We respond to all requests within 30 days.
10. Transfers Outside the EU
Your data is stored primarily within the European Economic Area (EEA).
If data must be transferred outside the EEA, we ensure appropriate safeguards, including Standard Contractual Clauses (SCC), in accordance with GDPR.
11. Marketing Communication
We send marketing emails only with your explicit consent. These may include updates, promotions, and new product releases.
You can unsubscribe at any time by clicking the unsubscribe link or contacting us directly.
12. Updates to This Privacy Policy
This Privacy Policy may be updated periodically to reflect legal changes or improvements in our services.
We will publish any updates on this page along with the date of the latest revision.
13. Contact Information
If you have questions or concerns about how your data is processed, you can contact us at:
Maddison Boutique
Operator: Away.Equipe
Email: info@maddison-boutique.com
Phone: +31657908478
Address: Burgemeester van Tienhovengracht 45-1, 1064BE Amsterdam, The Netherlands